Page 20 - AECI 2022 BALANCE AR copyright 2023

Hot market, nonmember sales create record opportunity

When member load is served and market conditions are right, Associated sells excess generation into the marketplace.

Benefiting from low-cost generation, central geographical location and numerous interconnections with neighboring
entities, the cooperative takes advantage of pricing spreads to generate nonmember sales that help keep member rates
as low as possible.

Nonmember margins Capitalizing on volatility
MWh in millions In 2022, a volatile energy market presented
110 many opportunities for the cooperative to cash-
in for members, generating nonmember sales
99 margins of $109 million and shattering records in
the process.
88
Dedicated to driving value
77 Associated employees know the “why” behind
their work. “At the end of the day, our group in
66 marketing has bought into Associated’s mission.
We take it seriously, what we do and what we do
55 for members,” said Michael Denning, managing
director, energy marketing. “It’s fun to watch my
44 team keep an eye on the prize and not get too
distracted by things around us. We take pride in
33 how well we do it.”

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11 Taylor Robertson, associate energy management specialist, works in
power marketing. As the recipient of the 2022 Excel Rising Star Award, she
0 advanced the use of Power BI to track and aggregate large data sets to
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 capture value from Associated’s generating fleet on behalf of members.

$109 million 255 interconnections
Associated generated all-time record transport power throughout the
nonmember margins in 2022 system and to neighboring markets

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